Digital Marketing

Digital Marketing

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Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Module 1 : 3 Hrs

  • Marketing v/s Sales
  • Marketing Mix and 4 Ps
  • 300-135 TSHOOT Troubleshooting and Maintaining Cisco IP Networks (TSHOOT)
  • What is Digital Marketing
  • Inbound vs Outbound Marketing
  • Content Marketing
  • Understanding Traffic Section 07 : Understanding Leads
  • Strategic Flow for Marketing Activities

Module 2 : 3 Hrs

  • Website Planning and Structure
  • WWW Domains
  • Buying a Domain
  • Website Language & Technology Core Objective of Website and Flow One Page Website SEO
  • Overview
  • Google Analytics Tracking Code
  • Website Auditing
  • Designing WordPress Website

Module 3: Level – 1 6 hrs

  • Facebook Marketing Fundamentals
  • Profiles and Pages
  • Business Categories
  • Getting Assets Ready
  • Creating Facebook Pages
  • Page Info and Settings Facebook Page
  • Custom URL
  • Invite Page Likes
  • Featured Video
  • Pin Post and Highlights
  • Scheduling Posts
  • Facebook Events
  • Reply and Message
  • Facebook Insights Reports
  • Competitor’s Facebook
  • Page Ban User on Facebook Page
  • Connect with Twitter

Module 3: Level -2 6 hrs

  • Facebook Ad Campaigns
  • Organic v/s Paid
  • Defining Ad Objective
  • Performance Matrix Ad Components
  • Designing Creative Image
  • Facebook Ad Structure
  • Setting Up Facebook Ad Account
  • Create Ad – Targeting Create Ad – Budgeting Create Ad – Creative Content and CTA
  • Boosting Page Posts Page Promotion Video Promotion Similar Ads and Audiences
  • Tracking
  • Pixels Code
  • Remarketing – Website Visitors Custom Audiences – Look Alike Custom Audience –
  • Saved Group Managing and Editing Ads
  • Ad Reports and Ad Insights
  • Billing and Account

Module 3: Level – 3 6hrs

  • Facebook Advance Strategies
  • Facebook Business Manager
  • People, Pages and Roles
  • Ad Accounts Configurations
  • Ad Agencies and Assigning Shared Login for FB Business
  • A/c Power Editor – Most Advance Email Targeting on Facebook
  • Facebook Offers
  • CTA on Page
  • Posts for Location
  • Save Time with Third Party Tools
  • Case Studies
  • Practical Examples

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About the company

Logic software solutions, one of the leading companies in IT training field of Kerala was found in 1996. Originally it started as a software development company. Since the inception, the whole team at Logic has been concentrating in providing the best service to its customers and a better future for our trained students in various courses placing them in responsible job.

Contact Us

Logic Software Solutions (P) Ltd.
IV th Floor, Matteethra Bldgs.
Baker Jn. Kottayam

Phone : 0481-2300355, 9656058452